The ART OF x Guinness
Collaboration
A partnership and series of collections driven by a shared passion for football, a point of view on the world, community, creativity and connection. Inspired by greatness and a tribute to football’s most iconic moments and the legends who lived them.
Take time. It's a lovely day.
JOIN CLUB GUINNESS
Enter your email below to stay up to date, get early access to every drop before public release, and receive exclusive seasonal Guinness Gift Guides, available only to club members.
The Numbers Tell The Story For Us
Behind every number is a football fan. Explore the milestones, highlights and insights that have shaped the Guinness collection so far.
What Fans Think
From first impressions to favourite pieces, see what our community has to say about the collection.
Seen In The Wild
As worn by you. Explore how the collection comes to life through our community, from matchdays to everyday moments.
#ARTOFxGuinness
Find Their Perfect Gift
ART OF creates Guinness inspired gifts that celebrate football, culture and the moments that bring supporters together.
Discover something for those who value style, story and identity as much as the scoreline.
Explore our guide below to find the perfect gift for all Guinness fans.
ART OF x GUINNESS
For The Pub-To-Pitch Fan
Celebrate pub culture, community and the love of football with the ART OF x Guinness Jersey Collection. Inspired by Guinness heritage and football design, these jerseys are made for matchdays, holidays and sessions alike.
The perfect gift for the Guinness loyalist or football fan.
CULTURE & STYLE
For The Everyday Stylist
For those who live football every day, our Guinness layers are built for comfort, simplicity, and versatility. Each piece carries the design DNA that defines ART OF, crafted for real fans, not just matchdays.
The perfect gift for those who wear football culture everyday.
MATCHDAY ESSENTIALS
For The Everyday Supporter
Complete the look with Guinness-inspired caps and scarves from ART OF. Designed for matchdays, pub sessions and everyday wear, they're the perfect finishing touch for every supporter.
The perfect gift for the Guinness loyalist or football fan.
Guinness Season 1
A collection rooted in a shared love of the best parts of the game. Our 24/25 Jersey has become a symbol for a rooted in celebration of culture, art and community in football.
Paying homage to the iconic silhouette of the Irish stout, we fused tradition with contemporary streetwear to create a vibrant jersey with a bold colourway, a signature Lovely Game for a Guinness badge, and the Art of Football emblem integrated into the sleeve. Season 1 includes two t-shirts and a sweatshirt featuring iconic imagery from the Guinness’ archives.
Guinness Season 2
Our point of view for season 2 is that slowing down and enjoying the game is the antidote to modern football. A soulful range rooted in bringing more depth and meaning to football, less noise, analysis and pure appreciation for the sport.
This meaning is stitched into every detail like the 25/26 Jersey that showcases a textured “G” motif that rises like the surge in a perfectly poured pint, settling into a deep ruby base tone that mirrors that iconic moment when stout becomes still. It’s colour as storytelling — patience, craft, togetherness, all captured in a single shade. Season 2 features our jersey, panelled tee, drill top, and two graphic t-shirts.
Matchdays Together With Guinness
A season-long content series exploring authentic Premier League fan experiences. Pre-match rituals, community stories, fan traditions, captured across all 20 PL clubs and internationally. ( We got every presenter to wear the jersey on purpose ).
Pure Premier League Passion In The Windy City
Pubs Filled At 2am... The Dedication Of Fans In Japan
The North London Derby… Seen From 5,000 Miles Apart
